The Service-Dominant Logic and a Hierarchy of Operant Resources: Developing Masterful Operant Resources and Implications for Marketing Strategy

Sreedhar Madhavaram; Shelby Hunt

The Service-Dominant Logic and a Hierarchy of Operant Resources: Developing Masterful Operant Resources and Implications for Marketing Strategy

Business Administration

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	67 - 82
Journal	Journal of the Academy of Marketing Science
State	Published - 2008

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@article{8780972af7434b6b9b21f1ae44d8df1d,

title = "The Service-Dominant Logic and a Hierarchy of Operant Resources: Developing Masterful Operant Resources and Implications for Marketing Strategy",

author = "Sreedhar Madhavaram and Shelby Hunt",

year = "2008",

language = "English",

pages = "67 -- 82",

journal = "Journal of the Academy of Marketing Science",

publisher = "Springer US",

}

The Service-Dominant Logic and a Hierarchy of Operant Resources: Developing Masterful Operant Resources and Implications for Marketing Strategy

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Cite this