The role of service standardization capability in service innovation: Evidence from knowledge-intensive service firms

Ying Wang, Jaeki Song, Jeff Baker, Yongjin Kim

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

This paper investigates the key factors influencing service innovation in the context of knowledge-intensive businesses. By taking the perspective of the knowledge-based view and applying dynamic capability theory, we develop a theoretical model to investigate the role of knowledge conversion (from tacit knowledge to explicit knowledge), service standardization capability, and value co-creation in service innovation. The related hypotheses are tested by using survey data from knowledge-intensive service firms that have already been involved in service innovation. We applied partial least squares analyses, and the results suggest that knowledge conversion is positively associated with service standardization capability, and that service standardization capability positively moderates the effect of value co-creation on service innovation. This study makes theoretical contributions to the service innovation field by revealing the process of how converted knowledge helps service standardization and how standardized service interacts with value co-creation. Related practical implications and methodological contributions are also discussed.

Original languageEnglish
Title of host publicationAmericas Conference on Information Systems 2018
Subtitle of host publicationDigital Disruption, AMCIS 2018
PublisherAssociation for Information Systems
ISBN (Print)9780996683166
StatePublished - 2018
Event24th Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018 - New Orleans, United States
Duration: Aug 16 2018Aug 18 2018

Publication series

NameAmericas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018

Conference

Conference24th Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018
Country/TerritoryUnited States
CityNew Orleans
Period08/16/1808/18/18

Keywords

  • Dynamic capability
  • Knowledge-based view
  • Partial least squares
  • Service innovation
  • Service standardization
  • Value co-creation

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