TY - GEN
T1 - The role of service standardization capability in service innovation
T2 - 24th Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018
AU - Wang, Ying
AU - Song, Jaeki
AU - Baker, Jeff
AU - Kim, Yongjin
N1 - Publisher Copyright:
© 2018 Association for Information Systems. All rights reserved.
PY - 2018
Y1 - 2018
N2 - This paper investigates the key factors influencing service innovation in the context of knowledge-intensive businesses. By taking the perspective of the knowledge-based view and applying dynamic capability theory, we develop a theoretical model to investigate the role of knowledge conversion (from tacit knowledge to explicit knowledge), service standardization capability, and value co-creation in service innovation. The related hypotheses are tested by using survey data from knowledge-intensive service firms that have already been involved in service innovation. We applied partial least squares analyses, and the results suggest that knowledge conversion is positively associated with service standardization capability, and that service standardization capability positively moderates the effect of value co-creation on service innovation. This study makes theoretical contributions to the service innovation field by revealing the process of how converted knowledge helps service standardization and how standardized service interacts with value co-creation. Related practical implications and methodological contributions are also discussed.
AB - This paper investigates the key factors influencing service innovation in the context of knowledge-intensive businesses. By taking the perspective of the knowledge-based view and applying dynamic capability theory, we develop a theoretical model to investigate the role of knowledge conversion (from tacit knowledge to explicit knowledge), service standardization capability, and value co-creation in service innovation. The related hypotheses are tested by using survey data from knowledge-intensive service firms that have already been involved in service innovation. We applied partial least squares analyses, and the results suggest that knowledge conversion is positively associated with service standardization capability, and that service standardization capability positively moderates the effect of value co-creation on service innovation. This study makes theoretical contributions to the service innovation field by revealing the process of how converted knowledge helps service standardization and how standardized service interacts with value co-creation. Related practical implications and methodological contributions are also discussed.
KW - Dynamic capability
KW - Knowledge-based view
KW - Partial least squares
KW - Service innovation
KW - Service standardization
KW - Value co-creation
UR - http://www.scopus.com/inward/record.url?scp=85054268822&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85054268822
SN - 9780996683166
T3 - Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018
BT - Americas Conference on Information Systems 2018
PB - Association for Information Systems
Y2 - 16 August 2018 through 18 August 2018
ER -