| Original language | English |
|---|---|
| Pages (from-to) | 57 - 70 |
| Journal | The Journal of Marketing Theory and Practice |
| State | Published - 2013 |
The Role of Manufacturers' Salespeople in Inducing Brand Advocacy by Retail Sales Associates
Vishag Badrinarayanan, Debra Laverie
Research output: Contribution to journal › Article › peer-review