TY - JOUR
T1 - The Role of Interactive Graphics in Reducing Misperceptions in the Electorate
AU - Geidner, Nick
AU - Pjesivac, Ivanka
AU - Imre, Iveta
AU - Coman, Ioana
AU - Yuran, Dzmitry
N1 - Publisher Copyright:
©Taylor & Francis.
PY - 2015/7/3
Y1 - 2015/7/3
N2 - This study examines the effects of interactive graphics on reducing political misperceptions. An experiment was used to compare the effectiveness of an interactive versus a static graphic in conveying information about the United States unemployment rate. The graphic, in both conditions, was embedded in a news article. Using a student sample (N = 109), it was found that participants who saw the interactive graphic were more accurate and produced more thoughts than individuals in the static graphic condition. The implications of these findings for both political misperception research and journalism practice are discussed.
AB - This study examines the effects of interactive graphics on reducing political misperceptions. An experiment was used to compare the effectiveness of an interactive versus a static graphic in conveying information about the United States unemployment rate. The graphic, in both conditions, was embedded in a news article. Using a student sample (N = 109), it was found that participants who saw the interactive graphic were more accurate and produced more thoughts than individuals in the static graphic condition. The implications of these findings for both political misperception research and journalism practice are discussed.
UR - http://www.scopus.com/inward/record.url?scp=84950245228&partnerID=8YFLogxK
U2 - 10.1080/15551393.2015.1069195
DO - 10.1080/15551393.2015.1069195
M3 - Article
AN - SCOPUS:84950245228
SN - 1555-1393
VL - 22
SP - 133
EP - 145
JO - Visual Communication Quarterly
JF - Visual Communication Quarterly
IS - 3
ER -