The Role of Interactive Graphics in Reducing Misperceptions in the Electorate

Nick Geidner, Ivanka Pjesivac, Iveta Imre, Ioana Coman, Dzmitry Yuran

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

This study examines the effects of interactive graphics on reducing political misperceptions. An experiment was used to compare the effectiveness of an interactive versus a static graphic in conveying information about the United States unemployment rate. The graphic, in both conditions, was embedded in a news article. Using a student sample (N = 109), it was found that participants who saw the interactive graphic were more accurate and produced more thoughts than individuals in the static graphic condition. The implications of these findings for both political misperception research and journalism practice are discussed.

Original languageEnglish
Pages (from-to)133-145
Number of pages13
JournalVisual Communication Quarterly
Volume22
Issue number3
DOIs
StatePublished - Jul 3 2015

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