The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

Jungsil Choi, Sreedhar Madhavaram, Hyun Young Park

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)251-265
JournalJournal of Retailing
DOIs
StatePublished - Jun 1 2020

Fingerprint

Dive into the research topics of 'The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing'. Together they form a unique fingerprint.

Cite this