TY - JOUR
T1 - The role of assertiveness in portfolio risk and financial risk tolerance
AU - Gilliam, John
AU - Dass, Mayukh
AU - Durband, Dorothy
AU - Hampton, Vickie
PY - 2010/7
Y1 - 2010/7
N2 - The financial risk tolerance of married couples was examined in order to determine if assertiveness impacted
their financial decisions. Education, gender, asset ownership, relative income, and the wife’s cohort were
considered to ascertain the possible influence of these factors on a couple’s assertiveness. Data were obtained
from 110 couples using the Path 6 Profile and the Couples’ Risk Tolerance Questionnaire. Although asset
ownership and the wife’s cohort affected the couple’s assertiveness, assertiveness itself did not notably impact
their combined financial or portfolio risk tolerance. However, wife’s assertiveness did show a positive correlation
with couple’s mean age and a negative correlation with husband’s income. Implications include communication
strategies for couples when the wife was born between 1946 - 1967, has earned an advanced degree, and has
had significant financial contribution to the family.
AB - The financial risk tolerance of married couples was examined in order to determine if assertiveness impacted
their financial decisions. Education, gender, asset ownership, relative income, and the wife’s cohort were
considered to ascertain the possible influence of these factors on a couple’s assertiveness. Data were obtained
from 110 couples using the Path 6 Profile and the Couples’ Risk Tolerance Questionnaire. Although asset
ownership and the wife’s cohort affected the couple’s assertiveness, assertiveness itself did not notably impact
their combined financial or portfolio risk tolerance. However, wife’s assertiveness did show a positive correlation
with couple’s mean age and a negative correlation with husband’s income. Implications include communication
strategies for couples when the wife was born between 1946 - 1967, has earned an advanced degree, and has
had significant financial contribution to the family.
M3 - Article
SP - 53
EP - 67
JO - Financial Counseling and Planning
JF - Financial Counseling and Planning
SN - 1052-3073
ER -