TY - JOUR
T1 - The Resource-Advantage Theory of Competition
T2 - Dynamics, Path Dependencies, and Evolutionary Dimensions
AU - Hunt, Shelby D.
AU - Morgan, Robert M.
N1 - Publisher Copyright:
© 1996 American Marketing Association.
PY - 1996/10
Y1 - 1996/10
N2 - The authors respond to the thoughtful concerns raised by Dickson (1996) about the issue of path dependencies and the dynamics of resource-advantage (R-A) theory (Hunt and Morgan 1995). Rather than R-A theory and Dickson's work being inconsistent, the authors point out that Hunt and Morgan (1995) cite Dickson's (1992) work on two different occasions as support for the dynamics of R-A theory. Furthermore, because R-A theory proposes that firms seek superior financial performance, when combined with the fact that all firms cannot be superior at the same time, R-A competition necessarily is dynamic. Moreover, though the issue of path-dependencies is more contentious than Dickson suggests, R-A theory fully accommodates path dependencies, because it is an evolutionary, nonconsummatory theory.
AB - The authors respond to the thoughtful concerns raised by Dickson (1996) about the issue of path dependencies and the dynamics of resource-advantage (R-A) theory (Hunt and Morgan 1995). Rather than R-A theory and Dickson's work being inconsistent, the authors point out that Hunt and Morgan (1995) cite Dickson's (1992) work on two different occasions as support for the dynamics of R-A theory. Furthermore, because R-A theory proposes that firms seek superior financial performance, when combined with the fact that all firms cannot be superior at the same time, R-A competition necessarily is dynamic. Moreover, though the issue of path-dependencies is more contentious than Dickson suggests, R-A theory fully accommodates path dependencies, because it is an evolutionary, nonconsummatory theory.
UR - http://www.scopus.com/inward/record.url?scp=85107915878&partnerID=8YFLogxK
U2 - 10.1177/002224299606000410
DO - 10.1177/002224299606000410
M3 - Article
AN - SCOPUS:85107915878
SN - 0022-2429
VL - 60
SP - 107
EP - 114
JO - Journal of Marketing
JF - Journal of Marketing
IS - 4
ER -