The resource-advantage theory of competition: Dynamics, path dependencies, and evolutionary dimensions

Shelby D. Hunt, Robert M. Morgan

Research output: Contribution to journalArticle

370 Scopus citations

Abstract

The authors respond to the thoughtful concerns raised by Dickson (1996) about the issue of path dependencies and the dynamics of resource-advantage (R-A) theory (Hunt and Morgan 1995). Rather than R-A theory and Dickson's work being inconsistent, the authors point out that Hunt and Morgan (1995) cite Dickson's (1992) work on two different occasions as support for the dynamics of R-A theory. Furthermore, because R-A theory proposes that firms seek superior financial performance, when combined with the fact that all firms cannot be superior at the same time, R-A competition necessarily is dynamic. Moreover, though the issue of path-dependencies is more contentious than Dickson suggests, R-A theory fully accommodates path dependencies, because it is an evolutionary, nonconsummatory theory.

Original languageEnglish
Pages (from-to)107-114
Number of pages8
JournalJournal of Marketing
Volume60
Issue number4
DOIs
StatePublished - Oct 1996

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