The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in Intraorganizational Relationships

Anil Menon, Sundar Bharadwaj, Roy Howell

Research output: Contribution to journalArticle

Fingerprint

Dive into the research topics of 'The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in Intraorganizational Relationships'. Together they form a unique fingerprint.

Agriculture & Biology