The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in Intraorganizational Relationships

Anil Menon, Sundar Bharadwaj, Roy Howell

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	299-313
Journal	Journal of the Academy of Marketing Strategy
State	Published - Oct 1996

Cite this

@article{226d40e1242e43ae98d54cc831456319,

title = "The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in Intraorganizational Relationships",

author = "Anil Menon and Sundar Bharadwaj and Roy Howell",

year = "1996",

month = oct,

language = "English",

pages = "299--313",

journal = "Journal of the Academy of Marketing Strategy",

}

TY - JOUR

T1 - The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in Intraorganizational Relationships

AU - Menon, Anil

AU - Bharadwaj, Sundar

AU - Howell, Roy

PY - 1996/10

Y1 - 1996/10

M3 - Article

SP - 299

EP - 313

JO - Journal of the Academy of Marketing Strategy

JF - Journal of the Academy of Marketing Strategy

ER -