The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in Intraorganizational Relationships

Anil Menon, Sundar Bharadwaj, Roy Howell

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)299-313
JournalJournal of the Academy of Marketing Strategy
StatePublished - Oct 1996

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