TY - JOUR
T1 - The primacy of sports television
T2 - Olympic media, social networking services, and multi-screen viewing during the Rio 2016 games
AU - Hutchins, Brett
AU - Sanderson, Jimmy
N1 - Publisher Copyright:
© 2017, © The Author(s) 2017.
PY - 2017/8/1
Y1 - 2017/8/1
N2 - The Olympic Games are a global sports mega-event where the aggregation of mass audiences is still observable at a time when multiplying forms of personalized connective media – digital, mobile and social – are making inroads into media consumption habits. Using the 2016 summer Olympics in Rio de Janeiro, Brazil, as a case study, this article examines the intersections between (1) broadcast television coverage of the Games, (2) digital live streaming of Olympic events via desktop computing and mobile apps, and (3) the social networking services, Facebook, Instagram, Twitter, and Snapchat. It is argued that broadcast television anchors the flow of content across screens, with social networking services both extending the televisual logics of media sports coverage and emphasizing their own commercial influence and command of massive user numbers. This arrangement ultimately bolsters the power of television as the primary means through which sports mega-events are experienced.
AB - The Olympic Games are a global sports mega-event where the aggregation of mass audiences is still observable at a time when multiplying forms of personalized connective media – digital, mobile and social – are making inroads into media consumption habits. Using the 2016 summer Olympics in Rio de Janeiro, Brazil, as a case study, this article examines the intersections between (1) broadcast television coverage of the Games, (2) digital live streaming of Olympic events via desktop computing and mobile apps, and (3) the social networking services, Facebook, Instagram, Twitter, and Snapchat. It is argued that broadcast television anchors the flow of content across screens, with social networking services both extending the televisual logics of media sports coverage and emphasizing their own commercial influence and command of massive user numbers. This arrangement ultimately bolsters the power of television as the primary means through which sports mega-events are experienced.
KW - Snapchat
KW - connected viewing
KW - media events
KW - media sports
KW - mobile media
KW - social media
KW - sports media
UR - http://www.scopus.com/inward/record.url?scp=85027011175&partnerID=8YFLogxK
U2 - 10.1177/1329878X17707065
DO - 10.1177/1329878X17707065
M3 - Article
AN - SCOPUS:85027011175
SN - 1329-878X
VL - 164
SP - 32
EP - 43
JO - Media International Australia
JF - Media International Australia
IS - 1
ER -