The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	163-175
Journal	Journal of Business Research
DOIs	https://doi.org/10.1016/j.jbusres.2020.05.010
State	Published - Aug 2020

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@article{64bd3debfb254a2980295fed45ce5aaa,

title = "The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers",

author = "Kyug-Ah Byun and Dale Duhan and Mayukh Dass",

year = "2020",

month = aug,

doi = "10.1016/j.jbusres.2020.05.010",

language = "English",

pages = "163--175",

journal = "Journal of Business Research",

publisher = "Journal of Business Research",

}

TY - JOUR

T1 - The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers

AU - Byun, Kyug-Ah

AU - Duhan, Dale

AU - Dass, Mayukh

PY - 2020/8

Y1 - 2020/8

U2 - 10.1016/j.jbusres.2020.05.010

DO - 10.1016/j.jbusres.2020.05.010

M3 - Article

SP - 163

EP - 175

JO - Journal of Business Research

JF - Journal of Business Research

ER -