The potential implications of web-based marketing communications for consumers' implicit and explicit brand attitudes: A call for research

Research output: Contribution to journalArticlepeer-review

15 Scopus citations

Fingerprint

Dive into the research topics of 'The potential implications of web-based marketing communications for consumers' implicit and explicit brand attitudes: A call for research'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Medicine & Life Sciences