The positives and negatives of Twitter: Exploring how student-athletes use Twitter and respond to critical tweets.

Blair Browning, James Sanderson

Research output: Contribution to journalArticle

Abstract

Twitter has become a popular topic in sport communication research. Little research to date, however, has examined Twitter from the perspective of student-athletes. This research explored how student-athletes at an NCAA Division I university used Twitter and reacted to critical tweets from fans. Semistructured interviews with 20 student-athletes were conducted. Analysis revealed that student-athletes used Twitter in 3 primary ways: keeping in contact, communicating with followers, and accessing information. With respect to critical tweets, student-athletes reported various perceptions about them and diverse strategies for responding to them. The results suggest that Twitter is a beneficial communicative tool for student-athletes but also presents challenges, given the ease with which fans attack them via this social-media platform. Accordingly, athletic departments must be proactive in helping student-athletes use Twitter strategically, particularly in responding to detractors.
Original languageEnglish
Pages (from-to)503-521
JournalInternational Journal of Sport Communication
StatePublished - 2012

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