The philosophical foundations of marketing research: For scientific realism and truth

Shelby D. Hunt, Jared M. Hansen

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations
Original languageEnglish
Title of host publicationThe SAGE Handbook of Marketing Theory
PublisherSAGE Publications Inc.
Pages111-126
Number of pages16
ISBN (Electronic)9781446222454
ISBN (Print)9781847875051
DOIs
StatePublished - Jan 1 2009

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    Hunt, S. D., & Hansen, J. M. (2009). The philosophical foundations of marketing research: For scientific realism and truth. In The SAGE Handbook of Marketing Theory (pp. 111-126). SAGE Publications Inc.. https://doi.org/10.4135/9781446222454.n7