The philosophical foundations of marketing research: For scientific realism and truth

Shelby D. Hunt, Jared M. Hansen

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

5 Scopus citations

Original language	English
Title of host publication	The SAGE Handbook of Marketing Theory
Publisher	SAGE Publications Inc.
Pages	111-126
Number of pages	16
ISBN (Electronic)	9781446222454
ISBN (Print)	9781847875051
DOIs	https://doi.org/10.4135/9781446222454.n7
State	Published - Jan 1 2009

Access to Document

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