The philosophical foundations of marketing research: For scientific realism and truth

Shelby D. Hunt, Jared M. Hansen

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

5 Scopus citations
Original languageEnglish
Title of host publicationThe SAGE Handbook of Marketing Theory
PublisherSAGE Publications Inc.
Pages111-126
Number of pages16
ISBN (Electronic)9781446222454
ISBN (Print)9781847875051
DOIs
StatePublished - Jan 1 2009

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