Original language | English |
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Title of host publication | The SAGE Handbook of Marketing Theory |
Publisher | SAGE Publications Inc. |
Pages | 111-126 |
Number of pages | 16 |
ISBN (Electronic) | 9781446222454 |
ISBN (Print) | 9781847875051 |
DOIs | |
State | Published - Jan 1 2009 |
The philosophical foundations of marketing research: For scientific realism and truth
Shelby D. Hunt, Jared M. Hansen
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review