TY - JOUR
T1 - The perceived realism of African American portrayals on television
AU - Punyanunt-Carter, Narissra M.
PY - 2008/7
Y1 - 2008/7
N2 - Based on questionnaire responses from 412 undergraduate students, this study sought to examine specific perceptions (i.e., occupational roles, negative personality characteristics, low achieving status, and positive stereotypes) of African American portrayals on television. Results revealed that television viewers perceive the occupational roles and personality characteristics that African Americans portray on television as real or true to life. On the contrary, viewers do not perceive the low-achieving roles and positive stereotypes of African Americans on television as realistic or accurate. These findings support past research that suggests that television can affect the way viewers think about African Americans in general.
AB - Based on questionnaire responses from 412 undergraduate students, this study sought to examine specific perceptions (i.e., occupational roles, negative personality characteristics, low achieving status, and positive stereotypes) of African American portrayals on television. Results revealed that television viewers perceive the occupational roles and personality characteristics that African Americans portray on television as real or true to life. On the contrary, viewers do not perceive the low-achieving roles and positive stereotypes of African Americans on television as realistic or accurate. These findings support past research that suggests that television can affect the way viewers think about African Americans in general.
KW - African American portrayals
KW - Occupational roles
KW - Stereotype
KW - Television
UR - http://www.scopus.com/inward/record.url?scp=48349095766&partnerID=8YFLogxK
U2 - 10.1080/10646170802218263
DO - 10.1080/10646170802218263
M3 - Article
AN - SCOPUS:48349095766
SN - 1064-6175
VL - 19
SP - 241
EP - 257
JO - Howard Journal of Communications
JF - Howard Journal of Communications
IS - 3
ER -