The Median Split: Robust, Refined, and Revived

Dawn Iacobucci, Steven Posavac, Frank Kardes, Matthew Schneider, Deidre Popovich

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)690-704
JournalJournal of Consumer Psychology
DOIs
StatePublished - Oct 2015

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