| Original language | English |
|---|---|
| Pages (from-to) | 28-39 |
| Journal | International Journal of Media Management |
| State | Published - 2007 |
Fingerprint Dive into the research topics of 'The media buying process: perceptions of media sales representatives'. Together they form a unique fingerprint.
Cite this
Bichard, S., Chambers, L., & Patwardhan, P. (2007). The media buying process: perceptions of media sales representatives. International Journal of Media Management, 28-39.