TY - JOUR
T1 - The meat industry
T2 - Do we think and behave globally or locally?
AU - Belk, K. E.
AU - Woerner, D. R.
AU - Delmore, R. J.
AU - Tatum, J. D.
AU - Yang, H.
AU - Sofos, J. N.
PY - 2014/11
Y1 - 2014/11
N2 - For generations, those that produce livestock and meat generally felt that their country or geographical region (i.e., provenance) reflected a basis for product differentiation. This occurs to the extent that geography of production often is considered a "brand." For example, there exists "U.S. Grain-Fed Beef" or "Kobe Black Wagyu" or "Uruguayan Grass-Fed Lamb" or "Danish Pork." However, for most meat trade, industry has evolved beyond this. With the exception perhaps of farms onto which livestock are born, meat company's profits are not generally tied to geographical considerations. Most major companies (e.g., JBS, Marfrig, Tyson, Cargill, Danish Crown, Nippon Meat Packers, etc.) operate in multiple countries and represent to consumers the production of a number of locations. However, there also now exist entrepreneurial options for meat production and "local" sales, albeit at lesser volumes. This discussion explores "global" and "local" meat marketing options.
AB - For generations, those that produce livestock and meat generally felt that their country or geographical region (i.e., provenance) reflected a basis for product differentiation. This occurs to the extent that geography of production often is considered a "brand." For example, there exists "U.S. Grain-Fed Beef" or "Kobe Black Wagyu" or "Uruguayan Grass-Fed Lamb" or "Danish Pork." However, for most meat trade, industry has evolved beyond this. With the exception perhaps of farms onto which livestock are born, meat company's profits are not generally tied to geographical considerations. Most major companies (e.g., JBS, Marfrig, Tyson, Cargill, Danish Crown, Nippon Meat Packers, etc.) operate in multiple countries and represent to consumers the production of a number of locations. However, there also now exist entrepreneurial options for meat production and "local" sales, albeit at lesser volumes. This discussion explores "global" and "local" meat marketing options.
KW - Community supported agriculture
KW - Globalization
KW - Local
KW - Marketing
KW - Meat
UR - http://www.scopus.com/inward/record.url?scp=84905023691&partnerID=8YFLogxK
U2 - 10.1016/j.meatsci.2014.05.023
DO - 10.1016/j.meatsci.2014.05.023
M3 - Article
C2 - 24957633
AN - SCOPUS:84905023691
SN - 0309-1740
VL - 98
SP - 556
EP - 560
JO - Meat Science
JF - Meat Science
IS - 3
ER -