The Launch Strategy Choices in China's Pharmaceutical Market

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	339 - 356
Journal	International Journal of Pharmaceutical and Healthcare Marketing
DOIs	https://doi.org/10.1108/IJPHM-06-2015-0030
State	Published - Sep 5 2016

Access to Document

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title = "The Launch Strategy Choices in China's Pharmaceutical Market",

author = "V Gu and James Burns",

year = "2016",

month = sep,

day = "5",

doi = "10.1108/IJPHM-06-2015-0030",

language = "English",

pages = "339 -- 356",

journal = "International Journal of Pharmaceutical and Healthcare Marketing",

}

TY - JOUR

T1 - The Launch Strategy Choices in China's Pharmaceutical Market

AU - Gu, V

AU - Burns, James

PY - 2016/9/5

Y1 - 2016/9/5

U2 - 10.1108/IJPHM-06-2015-0030

DO - 10.1108/IJPHM-06-2015-0030

M3 - Article

SP - 339

EP - 356

JO - International Journal of Pharmaceutical and Healthcare Marketing

JF - International Journal of Pharmaceutical and Healthcare Marketing

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