The influence of web-writing styles on readers' mental text representation

Tuan Q. Tran, Peter D. Elgin, Keith S. Jones, Kimberly R. Raddatz, Elizabeth T. Cady

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The increasingly popular avenue of web-based distance education places high demand on distance educators to format web pages that facilitate learning. Guidelines regarding appropriate writing styles for web-based distance education, however, do not currently exist. The purpose of this study is to investigate the effects of four different writing styles on the reader's mental representation of web text. Participants will study hypertext written in one of four web-writing styles (e.g., concise, scannable, objective, and combined) and then be given a cued association task intended to measure participants' mental representations of the studied information. It is hypothesized that the scannable and combined styles will bias readers to scan rather than elaborately read which may result in less dense mental representations relative to the objective and concise writing styles. Further, the use of more descriptors in the objective writing style will lead to better integration of ideas and more dense mental representations than the concise writing style.

Original languageEnglish
Title of host publicationProceedings of the Human Factors and Ergonomics Society 49th Annual Meeting, HFES 2005
Pages1841-1845
Number of pages5
StatePublished - 2005
Event49th Annual Meeting of the Human Factors and Ergonomics Society, HFES 2005 - Orlando, FL, United States
Duration: Sep 26 2005Sep 30 2005

Publication series

NameProceedings of the Human Factors and Ergonomics Society
ISSN (Print)1071-1813

Conference

Conference49th Annual Meeting of the Human Factors and Ergonomics Society, HFES 2005
CountryUnited States
CityOrlando, FL
Period09/26/0509/30/05

Fingerprint Dive into the research topics of 'The influence of web-writing styles on readers' mental text representation'. Together they form a unique fingerprint.

  • Cite this

    Tran, T. Q., Elgin, P. D., Jones, K. S., Raddatz, K. R., & Cady, E. T. (2005). The influence of web-writing styles on readers' mental text representation. In Proceedings of the Human Factors and Ergonomics Society 49th Annual Meeting, HFES 2005 (pp. 1841-1845). (Proceedings of the Human Factors and Ergonomics Society).