The influence of web-writing styles on readers' mental text representation

The increasingly popular avenue of web-based distance education places high demand on distance educators to format web pages that facilitate learning. Guidelines regarding appropriate writing styles for web-based distance education, however, do not currently exist. The purpose of this study is to investigate the effects of four different writing styles on the reader's mental representation of web text. Participants will study hypertext written in one of four web-writing styles (e.g., concise, scannable, objective, and combined) and then be given a cued association task intended to measure participants' mental representations of the studied information. It is hypothesized that the scannable and combined styles will bias readers to scan rather than elaborately read which may result in less dense mental representations relative to the objective and concise writing styles. Further, the use of more descriptors in the objective writing style will lead to better integration of ideas and more dense mental representations than the concise writing style.