The influence of message source and cultivation strategies in a nonprofit public relations context

Liz Gardner, Trent Seltzer, Andrea L. Phillips, Rachel E. Page

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationPublic Relations in the Nonprofit Sector
Subtitle of host publicationTheory and Practice
PublisherTaylor and Francis Inc.
Pages219-231
Number of pages13
ISBN (Electronic)9781317636908
ISBN (Print)9781138795082
DOIs
StatePublished - Dec 5 2014

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