The influence of message source and cultivation strategies in a nonprofit public relations context

Liz Gardner, Trent Seltzer, Andrea L. Phillips, Rachel E. Page

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPublic Relations in the Nonprofit Sector
Subtitle of host publicationTheory and Practice
PublisherTaylor and Francis Inc.
Pages219-231
Number of pages13
ISBN (Electronic)9781317636908
ISBN (Print)9781138795082
DOIs
StatePublished - Dec 5 2014

    Fingerprint

Cite this

Gardner, L., Seltzer, T., Phillips, A. L., & Page, R. E. (2014). The influence of message source and cultivation strategies in a nonprofit public relations context. In Public Relations in the Nonprofit Sector: Theory and Practice (pp. 219-231). Taylor and Francis Inc.. https://doi.org/10.4324/9781315758688