The influence of distal antecedents on organization-public relationships

Trent Seltzer, Nicole Lee

Research output: Contribution to journalArticle

2 Scopus citations

Abstract

This study proposed a conceptual model of organization-public relationships (OPRs) that draws distinctions between the distal (enduring individual, organizational, and environmental factors) and proximal (situational individual and organizational behaviors and interactions) antecedents that precede and influence OPR perceptions. Using an online survey of 514 adults residing in the United States, this study identified which relational antecedents motivated individuals to enter OPRs across different types of organizations. Additionally, the study examined the relative influence of motives, perceived issue congruence, and perceived value congruence on individuals’ perceptions of OPRs. Findings suggest social/cultural expectations and risk reduction are the most common motives for entering OPRs; however, perceived issue and value congruence with the organization are more influential than other antecedents in shaping cognitions regarding OPRs.

Original languageEnglish
Pages (from-to)230-250
Number of pages21
JournalJournal of Public Relations Research
Volume30
Issue number5-6
DOIs
StatePublished - Nov 2 2018

Keywords

  • Organization-public relationships
  • antecedents
  • motives
  • perceived congruence

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