The Influence of Brand Propinquity on Complaining Behavior Via Social Media

Hongmin Ahn, Nicholas Bowman

Research output: Other contribution

Original languageEnglish
PublisherNA-Advances in Consumer Research Volume 41
StatePublished - 2013

Cite this

Ahn, H., & Bowman, N. (2013). The Influence of Brand Propinquity on Complaining Behavior Via Social Media. NA-Advances in Consumer Research Volume 41.