The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	708-732
Journal	International Journal of Advertising
DOIs	https://doi.org/10.1080/02650487.2020.1772656
State	Published - 2021

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@article{191c4bfc127e4070a3131d478c57493d,

title = "The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study",

author = "Robert Cummins and Zijian Gong and Tom Reichert",

year = "2021",

doi = "10.1080/02650487.2020.1772656",

language = "English",

pages = "708--732",

journal = "International Journal of Advertising",

publisher = "Taylor & Francis",

}

TY - JOUR

T1 - The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study

AU - Cummins, Robert

AU - Gong, Zijian

AU - Reichert, Tom

PY - 2021

Y1 - 2021

U2 - 10.1080/02650487.2020.1772656

DO - 10.1080/02650487.2020.1772656

M3 - Article

SP - 708

EP - 732

JO - International Journal of Advertising

JF - International Journal of Advertising

ER -