The impact of unsolicited behavioral tracking practices on consumers’ shopping evaluations and attitudes toward trusted online retailers

Tun Jai; Leslie D. Burns; Nancy J. King

The impact of unsolicited behavioral tracking practices on consumers’ shopping evaluations and attitudes toward trusted online retailers

Tun Jai, Leslie D. Burns, Nancy J. King

Honors College

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	901-909
Journal	Computers in Human Behavior
State	Published - Jan 2013

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@article{3eb8dc4ad13a485f975ad8a84940ff9e,

title = "The impact of unsolicited behavioral tracking practices on consumers{\textquoteright} shopping evaluations and attitudes toward trusted online retailers",

author = "Tun Jai and Burns, {Leslie D.} and King, {Nancy J.}",

year = "2013",

month = jan,

language = "English",

pages = "901--909",

journal = "Computers in Human Behavior",

}

The impact of unsolicited behavioral tracking practices on consumers’ shopping evaluations and attitudes toward trusted online retailers

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Cite this