The Impact of Subjective Camera in Sports on Arousal and Enjoyment

Robert Cummins, Justin R. Keene, Brandon Nutting

Research output: Other contribution

Abstract

Although scholars have generated much research examining enjoyment of mediated sports, much of it has failed to explore how visual production elements shape viewer response. This study examines the impact of one increasingly common technique, subjective camera, on viewer arousal and enjoyment of game play. Participants viewed multiple plays from a college football game that varied in excitatory potential as well as viewing angle. Game play viewed via subjective camera elicited a greater sense of presence in the mediated environment and also elicited more frequent arousal responses compared to traditional sideline perspectives of game play. However, the impact of viewing angle on enjoyment as well as self-reported arousal was dependent upon the exciting or dull nature of game play. Invoking the dynamics of excitation transfer theory, we discuss the potential explanations for this relationship as well as its implications for sports broadcasters.
Original languageEnglish
PublisherMass Commuincation and Society
Volume15
StatePublished - Jan 2012

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