The Impact of Media Stories Concerning Health Issues on Food Product Sales: Management Planning and Responses

Tim H. Dodd, Steve Morse

Research output: Contribution to journalArticle

17 Scopus citations
Original languageEnglish
Pages (from-to)17-24
Number of pages8
JournalJournal of Consumer Marketing
Volume11
Issue number2
DOIs
StatePublished - Jun 1994

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