The Impact of Media Stories Concerning Health Issues on Food Product Sales: Management Planning and Responses

Tim H. Dodd, Steve Morse

Research output: Contribution to journal › Article › peer-review

19 Scopus citations

Original language	English
Pages (from-to)	17-24
Number of pages	8
Journal	Journal of Consumer Marketing
Volume	11
Issue number	2
DOIs	https://doi.org/10.1108/07363769410058894
State	Published - Jun 1994

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author = "Dodd, {Tim H.} and Steve Morse",

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