The impact of media on the legitimacy of new market categories: The case of broadband internet

Patrick L. Schultz, Alejandra Marin, Kimberly B. Boal

Research output: Contribution to journalArticlepeer-review

20 Scopus citations

Abstract

Building on research in institutional theory and market categories, we argue that media coverage, through the effects of cognitive and sociopolitical legitimacy, influence the creation of new market categories. Using data on the broadband access industry, we develop and test a media coverage model of market category entries, demonstrating the legitimacy effects of media-based information exchange on the emergence of new market categories. We include two post hoc analyses on mediation effects to test the relationship between population density and media coverage. These results indicate a possible mediation relationship, which we discuss in the implications of our study.

Original languageEnglish
Pages (from-to)34-54
Number of pages21
JournalJournal of Business Venturing
Volume29
Issue number1
DOIs
StatePublished - Jan 2014

Keywords

  • Industry dynamics
  • Institutional theory
  • Legitimacy
  • Media
  • New market categories

Fingerprint Dive into the research topics of 'The impact of media on the legitimacy of new market categories: The case of broadband internet'. Together they form a unique fingerprint.

Cite this