The impact of management commitment alignment on salespersons' adoption of sales force automation technologies: An empirical investigation

Robert Cascio, Babu John Mariadoss, Nacef Mouri

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1088-1096
Journal	Industrial Marketing Management
State	Published - 2010

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@article{de14cb87116f4635b86a13645cde3e15,

title = "The impact of management commitment alignment on salespersons' adoption of sales force automation technologies: An empirical investigation",

author = "Robert Cascio and {John Mariadoss}, Babu and Nacef Mouri",

year = "2010",

language = "English",

pages = "1088--1096",

journal = "Industrial Marketing Management",

}