The Impact of Endorser's Credibility on Consumer Self-Brand Connection and Brand Evaluation

Robert McDonald, Abhishek Dwivedi, Lester Johnson

Research output: Contribution to journal › Article › peer-review

Cite this

@article{fdd3b4afe52f466296493fc76e4b4424,

title = "The Impact of Endorser's Credibility on Consumer Self-Brand Connection and Brand Evaluation",

author = "Robert McDonald and Abhishek Dwivedi and Lester Johnson",

year = "2014",

language = "English",

pages = "559 -- 578",

journal = "Journal of Brand Management",

publisher = "Palgrave Macmillan",

}