The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation

Abhishek Dwivedi, Robert McDonald, Lester W. Johnson

Research output: Contribution to journal › Article › peer-review

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@article{f0969192a9524990bcf1376cdaa15aa1,

title = "The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation",

author = "Abhishek Dwivedi and Robert McDonald and Johnson, {Lester W.}",

year = "2014",

month = jan,

day = "1",

language = "English",

pages = "559--578",

journal = "Journal of Brand Management",

}