© 2015 John Wiley & Sons Ltd.Using a framework from the heuristic-systematic model and the value-belief-norm (VBN) theory, this study tests consumers' systematic conjunction of sustainability values, beliefs and practices, and examines the heuristic influence of sustainability stewardship on the consumers' VBN framework. In this study, sustainability stewardship within the textile and apparel industry refers to approaches that can facilitate the corporate social responsible (CSR) drive and eco-labels/indices in corporate sustainability practices. Data from 239 US college students were analyzed using a structural equation modeling method. The findings confirmed that only the CSR drive is significant as heuristic sustainability stewardship in facilitating the consumer's systematic process in the VBN framework, while eco-labels/indices do not moderate consumers' sustainable practices. In particular, the current CSR drives in the textile and apparel industry strengthen consumers'
|State||Published - Jan 1 2015|