Original language | English |
---|---|
Title of host publication | Handbook on Ethics and Marketing |
Publisher | Edward Elgar Publishing Ltd. |
Pages | 15-37 |
Number of pages | 23 |
ISBN (Electronic) | 9781781003435 |
ISBN (Print) | 9781781003428 |
DOIs | |
State | Published - Jun 26 2015 |
The general theory of marketing ethics: The consumer ethics and intentions issues
Scott J. Vitell, Shelby D. Hunt
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
20
Scopus
citations