The general theory of marketing ethics: The consumer ethics and intentions issues

Scott J. Vitell, Shelby D. Hunt

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Scopus citations
Original languageEnglish
Title of host publicationHandbook on Ethics and Marketing
PublisherEdward Elgar Publishing Ltd.
Pages15-37
Number of pages23
ISBN (Electronic)9781781003435
ISBN (Print)9781781003428
DOIs
StatePublished - Jun 26 2015

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    Vitell, S. J., & Hunt, S. D. (2015). The general theory of marketing ethics: The consumer ethics and intentions issues. In Handbook on Ethics and Marketing (pp. 15-37). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781781003435.00009