"The Explanatory Foundations of Relationship Marketing Theory

Shelby Hunt, Dennis Arnett, Sreedhar Madhavaram

Research output: Contribution to journal › Article › peer-review

Original languageEnglish
Pages (from-to)72-87
JournalJournal of Business & Industrial Marketing
StatePublished - 2006

Fingerprint Dive into the research topics of '"The Explanatory Foundations of Relationship Marketing Theory'. Together they form a unique fingerprint.

Cite this