"The Explanatory Foundations of Relationship Marketing Theory

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	72-87
Journal	Journal of Business & Industrial Marketing
State	Published - 2006

Cite this

@article{d9950187030b4ea49cd9c4b3e4fdfb40,

title = "{"}The Explanatory Foundations of Relationship Marketing Theory",

author = "Shelby Hunt and Dennis Arnett and Sreedhar Madhavaram",

year = "2006",

language = "English",

pages = "72--87",

journal = "Journal of Business & Industrial Marketing",

publisher = "Journal of Business and Industrial Marketing",

}