The effects of subjective camera and fanship on viewers’ experience of presence and perception of play in sports telecasts.

Research output: Contribution to journalArticle

Abstract

This study examines the use of subjective camera, and its impact on fans’ and non–fans’ experience of presence and subjective evaluations of play. In a mixed-measures experiment, high, moderate, and low sports fans viewed 16 plays from a college football game shown via either subjective or objective camera. The study found that plays viewed through the subjective camera elicited a significantly greater sense of spatial presence as well as presence as engagement. Presence also varied as a function of participants’ degree of fanship. Subjective evaluations of game play were also a function of sports fanship.
Original languageEnglish
Pages (from-to)453-475
JournalJournal of Applied Communication Research
StatePublished - 2009

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