The effects of subjective Camera and Fanship on viewers' experience of presence and perception of play in Sports Telecasts

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Abstract

This study examines the use of subjective camera, and its impact on fans' and nonfans' experience of presence and subjective evaluations of play. In a mixed-measures experiment, high, moderate, and low sports fans viewed 16 plays from a college football game shown via either subjective or objective camera. The study found that plays viewed through the subjective camera elicited a significantly greater sense of spatial presence as well as presence as engagement. Presence also varied as a function of participants' degree of fanship. Subjective evaluations of game play were also a function of sports fanship.

Original languageEnglish
Pages (from-to)374-396
Number of pages23
JournalJournal of Applied Communication Research
Volume37
Issue number4
DOIs
StatePublished - Nov 2009

Keywords

  • Fanship
  • Media effects
  • Presence
  • Sports Broadcasting

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