TY - JOUR
T1 - The effects of edits on arousal, attention, and memory for television messages
T2 - When an edit is an edit can an edit be too much?
AU - Lang, Annie
AU - Zhou, Shuhua
AU - Schwartz, Nancy
AU - Bolls, Paul D.
AU - Potter, Robert F.
PY - 2000
Y1 - 2000
N2 - This study examines the effect of the rate of edits (camera changes in the same visual scene) on viewers' arousal and memory. The rate of edits varied from slow to very fast. Results show that as the rate of edits increases physiological arousal, self-reported arousal, and memory increase. It is suggested that edits can increase attention to and encoding of television message content without significantly increasing the cognitive load of the message.
AB - This study examines the effect of the rate of edits (camera changes in the same visual scene) on viewers' arousal and memory. The rate of edits varied from slow to very fast. Results show that as the rate of edits increases physiological arousal, self-reported arousal, and memory increase. It is suggested that edits can increase attention to and encoding of television message content without significantly increasing the cognitive load of the message.
UR - http://www.scopus.com/inward/record.url?scp=0041435215&partnerID=8YFLogxK
U2 - 10.1207/s15506878jobem4401_7
DO - 10.1207/s15506878jobem4401_7
M3 - Article
AN - SCOPUS:0041435215
VL - 44
SP - 94
EP - 109
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
SN - 0883-8151
IS - 1
ER -