The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much?

Annie Lang, Shuhua Zhou, Nancy Schwartz, Paul D. Bolls, Robert F. Potter

Research output: Contribution to journalArticlepeer-review

121 Scopus citations

Abstract

This study examines the effect of the rate of edits (camera changes in the same visual scene) on viewers' arousal and memory. The rate of edits varied from slow to very fast. Results show that as the rate of edits increases physiological arousal, self-reported arousal, and memory increase. It is suggested that edits can increase attention to and encoding of television message content without significantly increasing the cognitive load of the message.

Original languageEnglish
Pages (from-to)94-109
Number of pages16
JournalJournal of Broadcasting and Electronic Media
Volume44
Issue number1
DOIs
StatePublished - 2000

Fingerprint Dive into the research topics of 'The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much?'. Together they form a unique fingerprint.

Cite this