The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much?

Annie Lang; Shuhua Zhou; Nancy Schwartz; Paul D. Bolls; Robert F. Potter

doi:10.1207/s15506878jobem4401_7

The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much?

Annie Lang, Shuhua Zhou, Nancy Schwartz, Paul D. Bolls, Robert F. Potter

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121 Scopus citations

Abstract

This study examines the effect of the rate of edits (camera changes in the same visual scene) on viewers' arousal and memory. The rate of edits varied from slow to very fast. Results show that as the rate of edits increases physiological arousal, self-reported arousal, and memory increase. It is suggested that edits can increase attention to and encoding of television message content without significantly increasing the cognitive load of the message.

Original language	English
Pages (from-to)	94-109
Number of pages	16
Journal	Journal of Broadcasting and Electronic Media
Volume	44
Issue number	1
DOIs	https://doi.org/10.1207/s15506878jobem4401_7
State	Published - 2000

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