The effects of application discoverability on user benefits in mobile application stores

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This document is in the required format. Mobile applications and mobile application stores are becoming people's commodities in everyday life, offering unprecedented mobile services. In mobile application stores with numerous applications finding the right applications is painstaking for users. Therefore, this study aims to explicate the effect of application discoverability on user benefits in mobile application stores by identifying the relationships of need specificity, application discoverability, and application quantity. Using a survey methodology, we found that app users' need specificity has an impact on application discoverability and quantity-sufficiency of applications, but not quantity-overload of applications. Our findings also show that application discoverability plays a substantial role in enriching users' utilitarian and hedonic benefits in mobile application stores.

Original languageEnglish
Title of host publicationE-Life
Subtitle of host publicationWeb-Enabled Convergence of Commerce, Work, and Social Life - 10th Workshop on E-Business, WEB 2011, Revised Selected Papers
PublisherSpringer-Verlag
Pages429-441
Number of pages13
ISBN (Print)9783642298721
DOIs
StatePublished - 2012
Event10th Workshop on E-Business on E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life, WEB 2011 - Shanghai, China
Duration: Dec 4 2011Dec 4 2011

Publication series

NameLecture Notes in Business Information Processing
Volume108 LNBIP
ISSN (Print)1865-1348

Conference

Conference10th Workshop on E-Business on E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life, WEB 2011
CountryChina
CityShanghai
Period12/4/1112/4/11

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  • Cite this

    Song, J., Kim, J., & Jones, D. R. (2012). The effects of application discoverability on user benefits in mobile application stores. In E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - 10th Workshop on E-Business, WEB 2011, Revised Selected Papers (pp. 429-441). (Lecture Notes in Business Information Processing; Vol. 108 LNBIP). Springer-Verlag. https://doi.org/10.1007/978-3-642-29873-8-40