The Effect of Variety Offering on Demand and Supermarket Competition: Yogurt in the Houston Metropolitan Area

Madiha Zaffou, Benaissa Chidmi

Agricultural and Applied Economics

Research output: Contribution to journal › Article

Original language	English
Journal	Innovative Marketing
State	Published - 2011

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Zaffou, M., & Chidmi, B. (2011). The Effect of Variety Offering on Demand and Supermarket Competition: Yogurt in the Houston Metropolitan Area. Innovative Marketing.