The effect of label information on U.S. farmers' herbicide choices

Tomas Hasing, Carlos E. Carpio, David B. Willis, Olha Sydorovych, Michele Marra

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

This paper analyzes the effect of labeling information on U.S. farmers' herbicide choices. Herbicide choices reported by U.S. soybean farmers are used to estimate farmer preferences for different herbicide attributes using a mixed logit model. Our results indicate that statements displayed on pesticide labels regarding risks to human health and the environment are important components in herbicide selection. We find that farmers are willing to pay an average of $27 per acre to avoid using an herbicide labeled with the word "Warning" and $38 per acre to avoid using an herbicide labeled with thp word "Danger"

Original languageEnglish
Pages (from-to)200-214
Number of pages15
JournalAgricultural and Resource Economics Review
Volume41
Issue number2
DOIs
StatePublished - Aug 2012

Keywords

  • Mixed logit model
  • Wtp to avoid human and environmental risk

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