The effect of Customer Relationship Management systems on firm performance

Jacob Z. Haislip, Vernon J. Richardson

Research output: Contribution to journalArticle

9 Scopus citations
Original languageEnglish
Pages (from-to)16-29
Number of pages14
JournalInternational Journal of Accounting Information Systems
Volume27
DOIs
StatePublished - Nov 2017

Keywords

  • Customer Relationship Management (CRM)
  • Information technology
  • Performance

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