TY - JOUR
T1 - The effect of behavioral tracking practices on consumers' shopping evaluations and repurchase intention toward trusted online retailers
AU - Jai, Tun Min
AU - Burns, Leslie Davis
AU - King, Nancy J.
N1 - Copyright:
Copyright 2013 Elsevier B.V., All rights reserved.
PY - 2013
Y1 - 2013
N2 - The study applies the Stimulus-Organism-Response (SOR) model and Social Contract Theory to investigate the effect of behavioral practices scenarios (stimulus) on consumers' evaluations of their online shopping experiences (internal organism) and repurchase intention toward online retailers (external response). The findings suggest there is a disconnect between online shoppers and their trusted online retailers regarding the information collected from online shoppers since, currently, sharing of information collected from customers within affiliates or even with third-party companies such as networking advertising associations for secondary uses (e.g. targeted advertising) is a fairly common practice in the marketing field. Left unresolved, this disconnect may undermine consumers' repurchase intention toward the retailers and potentially injure the social contract between retailers and their customers. These findings are significant for the online retailing industry, consumers and public policy makers.
AB - The study applies the Stimulus-Organism-Response (SOR) model and Social Contract Theory to investigate the effect of behavioral practices scenarios (stimulus) on consumers' evaluations of their online shopping experiences (internal organism) and repurchase intention toward online retailers (external response). The findings suggest there is a disconnect between online shoppers and their trusted online retailers regarding the information collected from online shoppers since, currently, sharing of information collected from customers within affiliates or even with third-party companies such as networking advertising associations for secondary uses (e.g. targeted advertising) is a fairly common practice in the marketing field. Left unresolved, this disconnect may undermine consumers' repurchase intention toward the retailers and potentially injure the social contract between retailers and their customers. These findings are significant for the online retailing industry, consumers and public policy makers.
UR - http://www.scopus.com/inward/record.url?scp=84872781958&partnerID=8YFLogxK
U2 - 10.1016/j.chb.2012.12.021
DO - 10.1016/j.chb.2012.12.021
M3 - Article
AN - SCOPUS:84872781958
VL - 29
SP - 901
EP - 909
JO - Computers in Human Behavior
JF - Computers in Human Behavior
SN - 0747-5632
IS - 3
ER -