TY - JOUR
T1 - The Effect of a Managing Diversity Policy on Organizational Attractiveness
AU - Williams, Margaret L.
AU - Bauer, Talya N.
PY - 1994/9
Y1 - 1994/9
N2 - An experimental design was employed to assess the impact of a managing diversity policy on participants' ratings of organizational attractiveness. Four hundred forty-eight upper level undergraduate management students were randomly assigned to either a g diversity or a control condition. Subjects were asked to read one of two forms of a recruitment brochure describing a fictitious company and then to rate the attractiveness of the company. As hypothesized, participants in the managing diversity condition rated the organization significantly more positively than did those in the control condition. There were also significant main effects for race and gender that accounted for more variance in the ratings of organizational attractiveness than did the managing diversity manipulation. Non-Whites and women had higher mean organizational attractiveness ratings than Whites and men, respectively. Managerial implications of the findings and future research directions are discussed.
AB - An experimental design was employed to assess the impact of a managing diversity policy on participants' ratings of organizational attractiveness. Four hundred forty-eight upper level undergraduate management students were randomly assigned to either a g diversity or a control condition. Subjects were asked to read one of two forms of a recruitment brochure describing a fictitious company and then to rate the attractiveness of the company. As hypothesized, participants in the managing diversity condition rated the organization significantly more positively than did those in the control condition. There were also significant main effects for race and gender that accounted for more variance in the ratings of organizational attractiveness than did the managing diversity manipulation. Non-Whites and women had higher mean organizational attractiveness ratings than Whites and men, respectively. Managerial implications of the findings and future research directions are discussed.
UR - http://www.scopus.com/inward/record.url?scp=84973709243&partnerID=8YFLogxK
U2 - 10.1177/1059601194193005
DO - 10.1177/1059601194193005
M3 - Article
AN - SCOPUS:84973709243
SN - 1059-6011
VL - 19
SP - 295
EP - 308
JO - Group & Organization Management
JF - Group & Organization Management
IS - 3
ER -