The Dynamics of Online Consumer’s Response to Price Promotion

Youngsoo Kim, Ramayya Krishnan

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	175-190
Journal	Information Systems Research
DOIs	https://doi.org/10.1287/isre.2018.0793
State	Published - Feb 2019

Access to Document

@article{0f5bc09b123e4e7bb11f74f75247cbdc,

title = "The Dynamics of Online Consumer{\textquoteright}s Response to Price Promotion",

author = "Youngsoo Kim and Ramayya Krishnan",

year = "2019",

month = feb,

doi = "10.1287/isre.2018.0793",

language = "English",

pages = "175--190",

journal = "Information Systems Research",

publisher = "INFORMS",

}