The dynamics of campaign issue agendas

Kevin K. Banda

Research output: Contribution to journalArticlepeer-review

24 Scopus citations


I argue that candidates shape their issue agendas-the sets of related issues on which they focus-in part in response to the issue agendas of their opponents and that competitive campaigns stimulate candidates to respond to one another at higher rates. I test my theory of candidate interaction using weekly advertising data at the media market level from 146 statewide elections-54 gubernatorial and 92 U.S. Senate contests-from six election years and across all 50 states. I find that candidates systematically respond to one another's issue agendas and do so to a greater extent in competitive elections than in noncompetitive elections.

Original languageEnglish
Pages (from-to)446-470
Number of pages25
JournalState Politics and Policy Quarterly
Issue number4
StatePublished - Dec 2013


  • Agenda convergence
  • Campaigns
  • Candidate behavior
  • Elections
  • Issue ownership
  • Political advertising
  • Political communication


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