The Diffusion of Marketing Research Techniques in Business: Implications for Marketing Education

Danny N. Bellenger, Roy D. Howell, Jim Wilcox, Barnett A. Greenberg

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Fingerprint Dive into the research topics of 'The Diffusion of Marketing Research Techniques in Business: Implications for Marketing Education'. Together they form a unique fingerprint.

Business & Economics

Social Sciences