The Diffusion of Marketing Research Techniques in Business: Implications for Marketing Education

Danny N Bellenger, Roy Howell, James Wilcox, Barnett Greenberg

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	24-29
Journal	Journal of Marketing Education
State	Published - Apr 1990

Cite this

@article{d758da992b354828ae52e04fbfb88678,

title = "The Diffusion of Marketing Research Techniques in Business: Implications for Marketing Education",

author = "Bellenger, {Danny N} and Roy Howell and James Wilcox and Barnett Greenberg",

year = "1990",

month = apr,

language = "English",

pages = "24--29",

journal = "Journal of Marketing Education",

}