The Data Aggregation Issue in Empirical Analysis for Strategic Marketing Planning

Gary L Frazier, Roy Howell

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Data Aggregation Issue in Empirical Analysis for Strategic Marketing Planning
Publisher	John Wiley & Sons
Pages	167-179
State	Published - 1984

Cite this

@inbook{fd04f54dbbfa4f58b168968426a2dd77,

title = "The Data Aggregation Issue in Empirical Analysis for Strategic Marketing Planning",

author = "Frazier, {Gary L} and Roy Howell",

year = "1984",

language = "English",

pages = "167--179",

booktitle = "The Data Aggregation Issue in Empirical Analysis for Strategic Marketing Planning",

publisher = "John Wiley & Sons",

}