The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing discipline

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	234-254
Journal	Journal of the Global Scholars of Marketing Science
DOIs	https://doi.org/10.1080/21639159.2020.1785922
State	Published - Feb 2021

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title = "The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing discipline",

author = "Sreedhar Madhavaram",

year = "2021",

month = feb,

doi = "10.1080/21639159.2020.1785922",

language = "English",

pages = "234--254",

journal = "Journal of the Global Scholars of Marketing Science",

}

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T1 - The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing discipline

AU - Madhavaram, Sreedhar

PY - 2021/2

Y1 - 2021/2

U2 - 10.1080/21639159.2020.1785922

DO - 10.1080/21639159.2020.1785922

M3 - Article

SP - 234

EP - 254

JO - Journal of the Global Scholars of Marketing Science

JF - Journal of the Global Scholars of Marketing Science

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